Beach Shack

“I idolised my father and initially wanted to be a wool classer just like him,” the designer and owner of contemporary country label BullRush explains. “So I guess it was inevitable that I was going to do something textile based. From my very earliest memory, I was interested in fashion and loved looking at fashion magazines. I idolised Maggie Tabberer.”

Beach Shack Beach Shack

These days, the BullRush label has stores in Hamilton in Victoria’s Western District, Kerry’s hometown of Burra, Moonta on the Yorke Peninsula and Broken Hill in outback NSW. Kerry also sells through stores across the country and has developed a substantial online and mail-order business.

However, the present scale and scope of the label, which includes garments and accessories for men, women and children, belie its very modest beginnings.

Beach Shack

“I had to fund my way through college so I took a job in a fabric store,” Kerry recalls. “They were kind enough to let me buy fabric at wholesale prices so when I saved my first $1000, I spent it on fabric and started making kids’ clothes. I doubled my money and just kept on expanding as I kept selling. To this day, I’m proud to say I did it all without ever having to take a loan. After I graduated, I supplemented my income by teaching CAD [computer-aided design], pattern making and machining at TAFE. Somewhere along the line, a friend’s aunt, Helen Clarke, who used to be a buyer for DJs, took me under her wing and taught me how to be more professional. I mean, she even had to tell me I needed swing tags. It’s hard to believe it, but I actually made the leather labels myself, with a bucking bull branded on with a soldering iron.”

Beach Shack Beach Shack

After years of working from spare rooms, garages and living areas, Kerry finally has a studio on her own on the property and a dedicated space for designing her ranges, which cater for every event from polo to picnics and parties.

Click here to see Kerry’s ranges.

Read more about Kerry’s hectic lifestyle in the June/July 2015 issue of Australian Country magazine, available for order now!

Click here for more home and interiors.

Words Kirsty McKenzie
Photography Ross Williams
Styling Bronte Camilleri

More Like This

Ac Aunty Beryl's Cookbook Recpies (3)

Lemon Myrtle Butter Biscuits

From Aunt Beryl’s Cookbook WE COULD ALL DO WITH AN AUNT WITH THE WISDOM, GENEROSITY AND COOKING SKILLS OF AUNTY BERYL. […]

Ac Broken Hill & Beyond (1)

Broken Hill & Beyond

A QUEST TO FIND THE REAL OUTBACK COVERS A VAST SWATHE OF NSW, FROM BROKEN HILL TO LAKE MUNGO AND MUTAWINTJI […]

Ac What Bathtub Style Do You Need Myhomewaree

What Bathtub Style Do You Need? A Practical Guide to Japanese, Fluted & Freestanding Baths

Selecting a bathtub is one of the most personal decisions in a bathroom renovation. It is the one fixture dedicated entirely […]

Ac Living Legend 29 (1)

Living Legend

AGED 83 AND STILL GOING STRONG, AUNTY BERYL VAN-OPLOO’S LIFE HAS BEEN DEDICATED TO PREPARING, SHARING AND TEACHING ABOUT FOOD Twenty […]

Ac Highfields Haven (1)

Highfields Haven

DAVID KENNEDY AND ANDREW DUNSHAE HAVE DEVOTED MORE THAN A DECADE TO CREATING A SHOWPIECE GARDEN JUST WEST OF THE NSW […]

Ac Bathtub That Becomes The Centrepiece 2026.03

The Bathtub That Becomes the Centrepiece of Your Bathroom

Selecting a centrepiece bathtub is the most impactful design decision an Australian homeowner can make to elevate a standard bathroom into […]

Ac Every Homeowner Should Consider 2026

What Every Homeowner Should Consider Before Buying a Bathtub

Selecting the perfect bathtub is one of the most significant decisions in any Australian bathroom renovation, as it often serves as […]

Everything You Need To Know Before Choosing Your Next Floor (1)

Everything You Need to Know Before Choosing Your Next Floor

Choosing the right flooring is one of the most significant decisions a homeowner will make during a renovation or new build. […]

Follow Us on Instagram